Very often people spend a great deal of time, effort and heartache, not to mention the cost in getting a website up and running, with the belief that once it’s done they can sit back and relax. This is only half the story. Apart from having a website presence arguably the second most important aspect is the on-going usage information known as Web Analytics.
10 questions Web Analytics can answer for you
- Who is looking at my site?
- Who isn’t looking at my site?
- How many people are visiting my site?
- Where are they coming from?
- How did they find my site?
- How do they access my site?
- What are my most popular pages?
- How long do people spend on my site?
- How does my site’s traffic compare to other similar businesses?
- Can people find what they want on my site?
Whilst ‘Web Analytics‘ might not be the most mouth-watering prospect and leaves you cold – if you want a successful site then you need to invest in it. Without it you can’t drive more traffic to your site or influence where you appear in the Google search results. You’re just left guessing.
So when your looking to have a website built start to think should I spend some of my budget on-going reporting and monitoring rather than the latest spinning graphic images. The answer is a resounding ‘yes’ if you want your site to be successful you have to be able to ‘see’ who is or isn’t looking at it. Without web analytics your completely blind.
Prepared by: The Buzz Blog | Buzz Web Design and Consultancy
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Stop wasting time on the Internet!
Like most business owners, you are probably distracted and overwhelmed by the possibilities of doing business online.
It is also true that most of us fail dismally in our online ventures. So here are five things you can do in the next week to get the needle moving in the right direction.