Web Analytics & Website Performance

For every site built and maintained we offer a web analytics service. We use Google Analytics™ to monitor and review the performance of your web site. 

Web Analytics is all about return on investment (ROI). As a business you need to know if your website is delivering. No more guessing, web analytics provides the hard data to make the right decisions about your digital footprint. Once a site is built and live the next step is to understand how well your site is performing:

• How many customers are visiting your site?
• Where are they coming from – google search, facebook, twitter, referred from other sites?
• How long do they stay on your site?
• What pages do they view and for how long
• Which page do they leave the site from

It’s so important that once a site is live that on a regular basis the performance of the site is reviewed and adjustments made to maximise the sites success. Success of a website can be measured in a number of different ways:

• How many customers fill in your contact form?
• How many orders are taken for an e-commerce site?
• How many leads are generated from your site?
• How many customers reviewed an FAQ page, had a question answered or reviewed a knowledge base article for a support site?

The purpose of this is to understand and optimise web usage. It means you can both measure your customers interaction with your site and importantly the effectiveness of a web site.