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What’s the problem with a small business website?

7 Top Tips For A Small Business Website

There are over 5 million small businesses in the UK with fewer than 9 employees. For a small business competition is tough and increasing market share is highly prized. Yet many of these businesses are badly let down by poor websites.

So What’s The Problem?

The truth is many small business websites simply don’t perform, reach the target audience or aren’t fit for purpose in today’s digital age. The website development profession hasn’t helped in this space with a ‘stack them high sell them cheap’ approach to websites. Many businesses in the past simply didn’t want to spend the money on a website not realising the potential revenue opportunities. Today the world is different just having a ‘www’ won’t cut it in the modern digital age and market share will be lost if your website is poor.

Common Problems:

  • websites use out dated web technology that is now lacking functionality
  • riddled with security vulnerabilities and open to malicious exploitation and hacking
  • 4-5 pages of content that has not changed in years
  • the website will not work across modern mobile devices leading to a poor user experience
  • no longer compliant with accessibility standards for people with disabilities
  • website monitoring is not setup to understand how the site is performing
  • website is not setup/designed to generate leads or convert customers

The result is many small business websites rank low in Google search and customers, if they do manage to find the website, rarely convert to a sale or lead.

7 Top Tips

The truth is it needn’t cost a fortune to turn your website fortune’s around but it will cost something and as a small business you need to be prepared to look at the value of what the website can deliver for you and then think about how much you’re willing to spend to win this business. To spend £50 on a website if you expect it to deliver £10K’s worth of business for you year on year is simply unrealistic.

  • Content, Content – your customer’s want relevant and timely content so create it or outsource it but do create it. Your customers and importantly Google loves up to date content
  • Customer Management Tools – make sure your web site has customer management functions that can easily be bolted on and scaled – enquiry forms, email marketing, subscription services, customer contact lists
  • Website Performance Tracking – track and understand what’s happening on your site.
  • Professional Design – brand your website, get a logo produced, use a colour scheme that will attract your customer’s, use professional high quality images to represent your services.
  • Website Visibility – make sure your website can be found, track your google ranking, use on and off page tactics, social media, links from business directories and other relevant websites in your sector.
  • Take Out A Maintenance Plan – if your website is never updated and maintained on a regular basis you stand a very high chance of being hacked sooner or later, don’t fall foul of this.
  • Finally Documentation – please, please make sure your website is documented. It’s your website, you need to be in the driving site. It’s very likely you will move from one web site service company to another over time and if you have good website documentation then the whole process of moving will be less painful and cheaper for you. Without it you’ll stand a very high chance of having to start from scratch with a new website.

The website is the heart of your small business marketing efforts spend the time and money and align it to your business goals and objectives and it will deliver for you:

  • You’ll get the increased sales
  • You’ll get lead generation
  • You’ll get the improved google ranking
  • You’ll get the subscribers
  • You’ll get the return on investment (ROI)

Don’t delay, if you’ve not done anything with your website for over 12 months then you are effectively offline get back on line.

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Prepared by: The Buzz Blog  | Buzz Web Consultancy

 

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