SEO | Search Engine Optimisation | Cheshire

At Buzz we deliver a full SEO agency service to ensure that our customers web sites can be found by the search engines. It's as important as how a web site looks.

You'll have heard a lot about SEO, it stands for search engine optimisation. It’s essentially about ensuring that your website can be found by people. If a person goes to a search engine like Google and types in a search term like ‘blue cars’ then the search engine will return what it believes are the best sites to list about ‘blue cars’.

A search engine understands the best sites to list for ‘blue cars’ by the reviewing all websites across the internet and finding ones that have quality content about ‘blue cars’. If a web page mentions ‘blue cars’ several times then the search engine believes this is a good site to display in the search results. The quality element is key to SEO and search engines like Google and Bing use many factors to determine what it believes are the best results for it's customers.

More on more searches on line, especially on a mobile, are about finding local businesses. Local SEO is all about how you ensure your business can be found in these local searches/listings. There are many factors that impact local listings and here at Buzz we'll ensure they are all covered. We'll explore the website content side (known as on-page) and the external factors that impact local listings.

• On-page local SEO factors - name, address, phone number, keywords in page titles.
• External factors - social presence on Google+, Twitter, Facebook, reviews for your business quantity and quality.

A web site needs to be optimised so it will appear in search results for the particular search terms that a business wishes to rank for - known as keywords. There are many ways to optimise a site so that people can find it and there is no guarantee that your site can rank as no. 1 in the Google search results. However as long as a set of good SEO practices are adopted in building and maintaining your site then it is possible to drive customers to your site based on search engine traffic. 

At Buzz we use a range of tools to research the right search terms/keywords to rank for. We'll look at your competitors, Google Keyword Planner and Moz to ensure your getting the best quality traffic and ranking. A new website won't rank over night in Google search results but with the right focus and maintenance rankings will improve.