Paid Per Click (PPC) on line advertising is one of the most cost effective ways of driving more customers to your web site - whether it be for lead generation, online purchases or brand awareness. 

Google Adwords dominates the global market in this space. It works for all sizes of organisation - small, medium and large. It has huge flexibility and allows return on investment to be measured. Importantly you can see the results quickly and make adjustments to maximise the results from your investment. You target potential customers: by location - country, region, city, by interests and by demographics.

You only pay for an ad when a customer 'clicks' on it and you can measure results quickly - no more wasted budgets. It's this that makes Adwords an excellent advertising tool.