How To Choose A Domain Name That Works For Your Business?

10 Tips For Choosing The Perfect Domain Name

Choosing a domain name can be a painful process. It’s going to be with you a long time so you want to get it right. Changing a domain name further down the road is best avoided. You want one that will work well for branding but equally one that will work for Google search (SEO). It’s also very often your customer’s first impression of your business. You want to get it right.

So how do you go about choosing the perfect one for your business and what’s best avoided? Use the following tips to guide you to make a perfect choice. There will be a compromise on the way but you’ll have gone through a clear decision-making process to arrive at the best result all round. Let’s go.

1. Domain Name Length
Long domain names are best avoided. Keep it short and snappy. Something between 6 – 16 characters as a guide. Nobody will thank you for a long domain name. Short domain names are great for typing, sharing on social media and saying.

2. Keywords In Your Domain Name
Whilst having a key term you’d like to rank for in Google search results in your domain isn’t a necessity it will certainly do no harm to your SEO efforts.

3. Make It Brandable
A domain name needs to be brandable by that we mean unique and makes your business stand out from the rest. Using generic keyword terms as mentioned in point 2 are great and if they can be done as well as introducing a brandable element then go for it. There may be a happy compromise to be reached. Use word associations, a thesaurus and google search to come up with words that reflect your brand identity. Try a domain name generator – for example – NameMesh

4. Make It Pronounceable
Make sure the domain name is easily pronounceable and won’t be confused with anything else. Names that are easy to say will stay in a customers mind when being read or said.

5. Make It Intuitive
It’s always a plus if the domain name gives a good clue as to what the business does.

6. No Numbers or Hyphens
Numbers and hyphens aren’t great in a domain name. They interfere with the pronounceability of your domain name and the smoothness of it. It should roll off the tongue not be a tongue twister.

7. Trademark Infringement
Goes without saying avoid any domain names that might be deemed as trademark infringement by external parties. If you think there might be a possibility of confusion then avoid it.

8. Longevity
Your domain name will be with you for a while and it’s worthwhile thinking a little long-term about your business and plans and ensure the domain name you pick today will last into the future.

9. Availability
When selecting a domain name before you go too far check it’s available as both a domain name and across all the key social media platforms. A website like NameVine can help in this space.

10. Domain Name Extension
Whilst there are plenty of new domain name extensions available. For businesses in the UK .co.uk is still best. It’s familiar to people and there is very often an assumption that this is how the domain name will finish. Make it easy for your customers.

That’s it 10 tips to get the perfect domain name for your business. In certain situations, you’ll find for a whole variety of reasons that your preferred domain name just isn’t going to work. Try not to be too crestfallen. It will always be a compromise but if you follow these tips you’ll arrive at a domain name that works for your business, as a brand and for SEO. It just might not be your favourite and there’s nothing wrong with that. Once you’ve got a domain time to start thinking about your website, read on Tips When you Want A Website

Buzz Web Design and Consultancy

 

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