Branding, Website and Marketing For Rock Paraplanning

Hot off the press Buzz Web Design and Consultancy have just completed delivering a branding, website design and marketing service for a Rock Paraplanning, a new startup in the sector of financial paraplanning services.

It’s great to work on a business from startup and be able to jointly develop with a client a visual brand style that will appeal to Rock Paraplanning’s customers. Creating a website that matches that style and is equally optimised to be found online by Rock’s ideal customer avatar.

Emma Scarr and Stuart Davenport are joint owners in Rock Paraplanning and have an extensive background in financial services, over 40 years. Emma and Stuart were great to work with day to day and had a clear idea about who they wanted the business to appeal to and the services to be offered.

Rock Paraplanning had a very specific set of requirements for the project covering:

  • Branding and Logo Development – we started with a branding questionnaire to look at what the client did and didn’t like brand style wise, who the ideal customer was and a look at the competition. From there we worked through two design stages to narrow down to a look and style that worked and appealed.
  • We worked only in black and white at this stage to avoid the distraction of colour. Once finalised we then moved into colour choices before arriving at a final design. A style guide was delivered detailing the colour choices, typefaces used, graphic elements and photographic treatment. This allows the client to consistently apply the brand across their business, for example in business card design.
Rock Paraplanning Business Card Design
Rock Paraplanning Business Card Design
Branding Style Guide
Rock Paraplanning Style Guide

  • Being Found Online – We used search engine optimisation to enhance the performance of the website and help the business improve its organic search ranking using search engine optimisation techniques – keyword analysis and competitor analysis. Ensuring the website ranks for the right search terms that Rock’s customers use locally and nationally. We used this information to optimise the website for the best keyword terms. 
  • Website Design and Development built from the ground up, with a design to convey the value that Rock Paraplanning brings to its customers. The style of the website is highly professional and trustworthy, secure, easy to interact with and make contact. It feels bright, optimistic and approachable. 
Rock Paraplanning Website Design
Rock Paraplanning Website Design and Development
  • Data Protection and GDPR – Rock has very specific requirements in this space. We developed a website privacy and cookie policy with Rock as the data controller. However, Rock when performing paraplanning services with their clients operate, in the GDPR world, as a data processor. This required delivery of a bespoke data processing agreement that can be used by Rock when working with customers as part of their commercial arrangements.

It was a pleasure to have the opportunity to work Emma and Stuart on developing their business plans. It goes without saying that I wish Rock Paraplanning every success and look forward to partnering and supporting them in driving the business forward.

Do you need help with your Branding, Google Ranking or WordPress website project?

Get in touch and we’ll advise you on how best we can help you achieve your business goals. Contact Us.

See more from the Buzz Website Design Portfolio or Branding And Graphic Design Portfolio

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