Hot off the press Buzz Web Design and Consultancy have just completed delivering a branding, website design and marketing service for a Rock Paraplanning, a new startup in the sector of financial paraplanning services.
It’s great to work on a business from startup and be able to jointly develop with a client a visual brand style that will appeal to Rock Paraplanning’s customers. Creating a website that matches that style and is equally optimised to be found online by Rock’s ideal customer avatar.
Emma Scarr and Stuart Davenport are joint owners in Rock Paraplanning and have an extensive background in financial services, over 40 years. Emma and Stuart were great to work with day to day and had a clear idea about who they wanted the business to appeal to and the services to be offered.
Rock Paraplanning had a very specific set of requirements for the project covering:
- Branding and Logo Development – we started with a branding questionnaire to look at what the client did and didn’t like brand style wise, who the ideal customer was and a look at the competition. From there we worked through two design stages to narrow down to a look and style that worked and appealed.
- We worked only in black and white at this stage to avoid the distraction of colour. Once finalised we then moved into colour choices before arriving at a final design. A style guide was delivered detailing the colour choices, typefaces used, graphic elements and photographic treatment. This allows the client to consistently apply the brand across their business, for example in business card design.
- Being Found Online – We used search engine optimisation to enhance the performance of the website and help the business improve its organic search ranking using search engine optimisation techniques – keyword analysis and competitor analysis. Ensuring the website ranks for the right search terms that Rock’s customers use locally and nationally. We used this information to optimise the website for the best keyword terms.
- Website Design and Development built from the ground up, with a design to convey the value that Rock Paraplanning brings to its customers. The style of the website is highly professional and trustworthy, secure
, easyto interact with and make contact. It feels bright, optimistic and approachable.
It was a pleasure to have the opportunity to work Emma and Stuart on developing their business plans. It goes without saying that I wish Rock Paraplanning every success and look forward to partnering and supporting them in driving the business forward.
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